Millions of businesses and entrepreneurs are boarding the Facebook marketing train. If you are still on the fence about it, you’ve come to the right place. Before you buy your ticket and invest your time into the Facebook phenomenon, let’s take a look at the facts.
Social networking; we’ve read the articles, maybe watched a few videos, but at the end of the day, is there traceable proof that Facebook can increase your bottom line?
According to InsideFacebook.com here are the facts:
Obviously, these numbers are astounding; but does Facebook marketing work? That completely depends on how you use it.
Just think, with this much power behind your niche market or entrepreneurial idea, you have an opportunity as never before in history to put yourself in front of key industry influencers. With the right strategy, you can turn strangers into friends, and friends into supporters, promoters, and clients. Examples:
Kevin Ertell, an analyst at ForeSee Results, gave Facebook marketing rave reviews,” Facebook is, by far, the best place to reach shoppers.” He goes on to advise business owners and entrepreneurs, “Get a Facebook page and the big bucks will start rolling in.”
Does Facebook marketing work? Just like any other golden opportunity, it works if YOU work it.
Ever since Facebook announced the creation of their FAN PAGE application, members have been clamoring to put up all kinds of fan pages on just about every subject under the sun. From pages that ask you to become a fan of certain TV shows, to pages that want to unite those who hate certain types of foods. Yep, there is a fan page for just about anything you can think of…but, is there one on Facebook for your business?
Well, if you are serious about marketing your business, the answer had better be YES. I mean, in case you haven’t noticed it, Facebook doesn’t look like it is going anywhere, except maybe to the TOP. At last count, Facebook was the number two ranked website behind Google, and quickly closing that gap…so, what does this mean for your business? Well, Facebook has said that fan pages are basically its way of saying its ok to market your business on their community. But HOW you go about doing it is a different story.
First of all, marketing online is not really all that much different than in face to face transactions. Let’s say someone came into your place of business, would you run right up to them and yell BUY STUFF FROM ME! Well, that is what you are doing when you are posting marketing messages to anybody and everybody who you come in contact with online. The goal is to develop relationships. Build rapport with people and after awhile, if they need your product or service, they might buy from you or perhaps give you a referral. You do this by interacting with folks, something that Facebook Fan Pages are perfect for.
Simply commenting on what others are doing, or communicating with them about their needs and interests is a great way to start conversations. Posting updated info about you and your business on your fan page wall should get some conversations happening as well. Try to focus on adding content that will be of use to the people who become fans, not just messages about products or services for sale. In addition, try to try a few quality articles to add in the discussion area as well. Do you have a video about your business? Your fan page would be a great place to host it. How about a welcome page? This is the FIRST page folks will see when they hit your fan page. Having a welcome page that combines information about your business, with a welcome video, AND a place where visitors can get a special report or free item (after leaving their email of course) is a great way to establish rapport AND build your mailing list at the same time.
The key to marketing is going where potential clients are. Well, with 400 million members on Facebook, I think that is an obvious one. The fact that Facebook is providing you with this opportunity is enormous, it is up to YOU to make it profitable for your business. Make sure to keep the tips above in mind when creating and marketing your Facebook Fan Page and get your business in front of as many of the 500 Million PLUS members of Facebook now!